Food marketing plays a significant role in shaping our food choices and consumption patterns in the places where we live, work, and play. Using targeted advertisements, appealing packaging, and strategic placement, marketers can influence preferences, encouraging consumption of particular products.
These strategies may lead to a preference for less nutritious options over healthier alternatives. In addition, the accessibility and promotion of these products in various environments – including digital spaces – can potentially impact overall dietary habits, patterns and ultimately our health. Hear more from EASO Public Health Working Group co-chair Professor Emma Boyland.